Saturday, January 09, 2010

Welcome to the CMDS Tips Blog!

Thanks for stopping by! I hope to make this blog a go-to source for tips and tricks of web design, search engine optimization, graphics, copywriting, and more. I'll also be answering questions, so feel free to ask any question pertaining to any of the topics listed above, as well as any computer hardware or software-related questions. I'll do my best to help... at no cost to you.

Let's get this thing started with the most basic piece of information regarding search engine optimization that I can give you: write for your customers. Don't write for search engines; they won't be making you money. They won't be buying your products or services. Your customers will.

Think like your customer: if you were looking for your products or services, what would you put in a search engine "search" field? Make a list of things you might use to find your products if you were a customer, or, better yet, ask your customers what they might search for. If you're just starting out and don't know what people might be searching for to find you, make that list, anyway. Think like a customer. "Custom purses New York" might be a phrase with too much competition to bring you results, but "tattoo purses" might not have that competition.

Next time, we'll talk about some tools to use to see what phrases and words from your list are being searched for, and what the competition for those words and phrases are.

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