Friday, October 21, 2016

Why Your Social Media May Be Failing You

You own a small business. You have social media channels... at least a Facebook page. But you haven't seen any returns? Let's demystify why that might be with this handy list:


1. You're not posting often enough.
If you're only making posts once every couple of weeks or once every couple of months, it's no wonder that no one is seeing your posts and taking the appropriate actions. Social media marketing is about consistency. Posts here and there and every once in a while will not get you anywhere. With such a powerful tool at your fingertips, why not take full advantage of it by creating a posting schedule? Make posts AT LEAST three times per week and stick to the schedule. can help you create your business' optimal posting schedule to see the most traffic to your sites and content.

2. You've turned your social media over to one of your employees.
While it's certainly convenient to have one of your employees "do" your social marketing for you - you're already paying him/her, so why not? - and you would think that a trusted employee would know enough about your business to be able to make adequate social media posts, the fact is, unless that employee also has an extra 8 hours per day on his/her hands for this task - outside of regular work - your social media is suffering, and your employee likely is, too. Social media is not a "set-it-and-forget-it" proposition. It is more than posting a flurry of posts in one day and then not again for two or three weeks. It is more than uploading a few photographs. What about PPC? Hashtagging? Vlogging? Social media marketing requires tons of information and skills from a wide variety of areas to be able to make a dent out there in the content-rich web. These skills include: graphic design, content creation, marketing skills, computer skills, writing, copy editing, research skills, and analytical skills, just to name a few... not to mention a familiarity with social media posting tools and knowledge of ROI. Hiring a dedicated social media manager in the beginning literally saves you hundreds of man hours and thousands of dollars in profits.

3. Promotional tools aren't being utilized.
There are a LOT of ways that a social marketer can promote various events and sales and store promotions. Most go unused due to one of the two reasons above. This means that hundreds of thousands of small business are literally missing the mark with their target audiences simply because those audiences never see the relevant posts.

4. You've had social media for a while and nothing's happened, so why bother?
It may seem like your forays into social media marketing so far haven't "panned out," so to speak, but it is very likely due to one of the three reason listed above. Sure, newspaper ads have worked for your business so far; why change? Newspaper readership is WAY down from previous decades. The youngest generation of consumers relies far, far more on digital content for information than any other group of people, and that number is only going to increase as technology gets wider availability and less expensive. Everybody has an Internet-enabled smart phone these days; why not use that to your advantage? Posters and signs all you need? Nope. While posters, signs, and flyers can certainly reach some markets that social media won't, the simple fact is this: social media is, without a doubt, the simplest, most efficient, and cheapest way to disseminate your business' information. Those who have adopted social marketing as the viable and important advertising tool that it is will be MILES ahead of those who don't utilize it.

5. You don't have time for it.
You didn't have time for it in the beginning when you started your social media accounts - so you turned it over to an employee - and you still don't have time for it. What now? That's why firms like exist! A dedicated social media and Internet marketing company can take your social media marketing to the next level. Want to see double, even triple or quadruple the sales year over year? Want to easily, quickly, and inexpensively get your message out to your potential customers? Hire an Internet marketing firm. It is the way it is going to be in the very near future. No other marketing channel is going to even come close. If you're thinking that it's a waste of money and effort, the real question you should be asking is: can I afford not to? Can you really afford to leave 75% of your potential customers in the dark about your products and/or services? Can you really afford to not collect on, potentially, 4 TIMES the profit of previous years? Can you really afford to let your competitors pass you by?